Verizon
a.i.
project info:
In collaboration with Pentagram, we advanced Verizon's design system to craft a distinctive user experience that embodies a peaceful, premium, and modern aesthetic.
Leveraging Verizon's cutting-edge artificial intelligence software, Neura, we enhanced the home experience. Neura intuitively learns users' habits and motion patterns, providing personalized and insightful suggestions to simplify and elevate their daily lives.
ROLE:
brand design
PRODUCT design
motion design
design system






technical overview:
The Artificial Intelligence Home app is powered by connected products that emit Wi-Fi frequencies. These frequencies enable communication between devices and serve as the foundation for motion detection and data analysis. The following access points were used in this project:
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Mobile Phone
The primary touchpoint for managing and interacting with the app.
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Asus Lyra Mini
Home internet hotspots placed throughout the house to enable connectivity and motion detection.
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Wemo mini plug
A smart plug that allows users to remotely turn devices on or off through the app.
Wi-Fi frequencies allow devices to communicate with one another while detecting movement based on speed and frequency patterns. These capabilities enable the following features:
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security
The system learns user movement patterns and daily routines to identify unusual or potentially suspicious activity within the home.
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health
The app detects irregular heart rate and breathing patterns and provides personalized health insights and recommendations.
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identifying pets
The system can distinguish pets from humans and adjust alerts and suggestions accordingly.
branding opportunities:
The app’s visual identity was designed to bring personality and life to the experience by integrating branding into high-impact, high-visibility moments. Key touchpoints were selected to maximize brand presence without overwhelming the user.




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branding in the onboarding experience:
A dynamic logo system is introduced and integrated throughout the onboarding experience to clearly communicate the app’s purpose and reinforce successful progression.

Introducing
Neura is presented in a dormant “shell” state, signaling potential and anticipation.

Set up
Completing the onboarding process gradually unlocks Neura’s capabilities.

unleashed
Once setup is complete, Neura becomes fully integrated throughout the app experience.
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App icon branding
The first point of interaction for users, serving as a highly visible opportunity for the brand to stand out.

before setting up
the icon used here is nuera's dormant “shell” state to indicate that the user has not finished the onboarding.

after setting up
once the onboarding experience is completed, the shell is removed and the nuera icon is locked up with the verizon typemark.
onboarding experience:
Due to technical limitations within the Verizon app ecosystem and the way smart appliances communicate, the onboarding process presented a significant challenge. The goal was to transform a complex technical setup into a simple, intuitive, and engaging experience

Marketing
A carousel highlights key benefits and capabilities of the app.

Set up
Users are guided step by step through connecting their hardware, including the Asus Lyra Mini and Wemo Mini Plug.

illustrative
Engaging illustrations visually explain the setup process, reducing friction and improving comprehension.

dashboard experience:
The dashboard functions as a central hub where users can manage devices and view insights generated by motion detection.

Device Control
Users can turn devices on or off, offering flexibility and privacy when needed.

automated scheduling
Users can set schedules for when motion detection activates, such as when leaving home

Motion detection summary
An interactive visualization displays movement frequency by day and hour, providing clear and actionable insights.

notification / settings / support experience:
Additional customization and control are provided through the settings and support sections, allowing users to fine-tune parameters beyond what is available on the dashboard.
