elvis dinh - close friends only

close
friends
only

year:

2024

project info:

Welcome to Close Friends Only, Instagram's original series, where your favorite duos give you a glimpse into what—and who's—inside their green circle of trust. An unfiltered glimpse into the genuine bond between Megan Thee Stallion and GloRilla, and their infectious energy will have you cackling on "Close Friends Only" from Instagram.

ROLE:

Art direction
Visual Design System

Scenario 1:

This is the most commonly used for static ads and placements where opportunities for instagram to be mentioned is limited and needs to be part of a lockup.

Scenario 2:

this version is used when Instagram can be mentioned where else in the medium and does not need to be part of the lockup.

Other episodes:

agency:

Sun-ny side Up

team:

Creative Director, Design/art
Christy Silva
‍
Creative Director, Copy
Belén Márquez
‍
ARt Director/Design lead
Elvis Dinh

Brand Motion DEsigner
Lynn Oh
‍
copywriter
Jessy Cole

selected
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brand

instagram

global brand design system.

view work