close
friends
only
year:
2024
project info:
Welcome to Close Friends Only, Instagram's original series, where your favorite duos give you a glimpse into what—and who's—inside their green circle of trust.  An unfiltered glimpse into the genuine bond between Megan Thee Stallion and GloRilla, and their infectious energy will have you cackling on "Close Friends Only" from Instagram.
ROLE:
Art direction
Visual Design System
Desigining the lockup
The Instagram Close Friends lockup uses the recognizable Instagram Close Friends icon as a clear branding element, ensuring consistent identification both on-platform and across off-platform placements such as YouTube and other social media channels.
Scenario 1:
This is the most commonly used for static ads and placements where opportunities for instagram to be mentioned is limited and needs to be part of a lockup.
Scenario 2:
this version is used when Instagram can be mentioned where else in the medium and does not need to be part of the lockup.
other episodes:
This lockup is part of a larger series, with the following executions representing additional episodes within the same cohesive program.
agency:
Sun-ny side Up
team:
christy silva
creative director, design
Belén Márquez
creative director, art
elvis dinh
art director/design lead
lynn oh
motion designer
jessy cole
copywriter