elvis dinh - close friends only

close
friends
only

year:

2024

project info:

Welcome to Close Friends Only, Instagram's original series, where your favorite duos give you a glimpse into what—and who's—inside their green circle of trust. An unfiltered glimpse into the genuine bond between Megan Thee Stallion and GloRilla, and their infectious energy will have you cackling on "Close Friends Only" from Instagram.

ROLE:

Art direction
Visual Design System

Desigining the lockup

The Instagram Close Friends lockup uses the recognizable Instagram Close Friends icon as a clear branding element, ensuring consistent identification both on-platform and across off-platform placements such as YouTube and other social media channels.

Scenario 2:

this version is used when Instagram can be mentioned where else in the medium and does not need to be part of the lockup.

other episodes:

This lockup is part of a larger series, with the following executions representing additional episodes within the same cohesive program.

agency:

Sun-ny side Up

team:

christy silva

creative director, design

Belén Márquez

creative director, art

elvis dinh

art director/design lead

lynn oh

motion designer

jessy cole

copywriter

selected
work →

selected
work ↓

bringing instagram into the future.

global brand design system.

whatspp group chats presents.

product (ios & android)

financial app and web with Verizon.

product (android)

an artificial intelligent app.

podcast between close friends.

concept site for droga5's influence on marketing.

experiential with artist Mileece.

collaboration with the International Space Station.

redesigning samsung's offers page.