adidas running
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client: Adidas Running
role: Designer
year: 2019
agency: Havas/Annex88
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Art Direction
Storyboarding
Motion Design
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project info:
We developed a social media campaign to develop HYPE around the new Ultra Boost 2020 where we drew inspiration from the Cold War Space Race, Adidas will partner with the best space experimentation platform, The International Space Station, to test the boost to the max. Tests we can't even perform on earth.