insight:
The top players in the sneaker industry; Nike, Adidas, New Balance, Asics, and Puma, are in unspoken sneaker technology race. Every year the industry introduces a new sneaker technology that improves the comfort and performance while pushing the boundaries of style.
idea:
Drawing inspiration from the Cold War Space Race, Adidas will partner with the best space experimentation platform, The International Space Station, to test the boost to the max. Tests we can't even perform on earth.
team:
Creative Director - Danny Mota
Sr 3D Art Director - Chloe Karayiannas
Designer / Animator - Elvis Dinh
Video / Photography - TBWA Worldwide
