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Design priorities:

The design team identified key opportunities to encourage both earning and spending behaviors within the app. These priorities guided the structure of the experience and informed decisions across core touchpoints.

Dashboard

Provides a high-level overview of the user’s current financial standing, rewards balance, and savings goals.

Education

Serves as an information center where users can explore and better understand their evolving benefits.

Redemption

Delivers a shopping experience that allows users to redeem earned Verizon Dollars for goods and services.

dashboard experience:

The dashboard functions as the primary experience within the app. It enables users to quickly understand their spending habits and rewards progress while reinforcing the value of continued card usage. The experience prioritizes modular content that highlights:

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Spending insights and trends

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Rewards accumulation

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Spending insights and trends

By surfacing actionable information upfront, the dashboard encourages informed financial decisions and sustained engagement.

education experience:

The education section acts as a centralized knowledge hub, empowering users to fully understand and maximize their benefits. This experience is designed to:

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Educate users on card benefits and rewards mechanics

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Provide clarity around everyday card usage

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Keep users informed as benefits evolve over time

Clear, digestible content helps reduce confusion while increasing confidence and trust in the product.

redemption experience:

The redemption experience allows users to turn earned Verizon Dollars into tangible value.This section is designed as a seamless shop-like environment where users can:

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Browse available goods and services

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Redeem rewards with minimal friction

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Clearly understand the value of their rewards

By simplifying redemption, the experience reinforces the perceived value of earning and spending through the card.

other entry points:

Beyond the core experiences, key moments were identified throughout the Verizon app and Verizon.com shopping flows to promote the Verizon Visa Card. These entry points were strategically placed to increase visibility and adoption without disrupting the user journey.

optimzing for the web:

To ensure consistency across platforms, the experience was optimized and mirrored for both desktop and mobile users on Verizon.com. This approach ensured that users received a cohesive and familiar experience regardless of whether they engaged through the app or the web.