2022
The problem:
Teens often feel the pressure to present only the most polished versions of their lives on social media. Instagram is now working to alleviate this pressure and make the platform more authentic.
my role:
translating the brand strategy into our brand design system and it's design elements.
brand strategy:
Instagram is for everyday creativity that connects you.
Design principles:
spark connection
Instagram builds products that bring people together and fosters relationships.
Inspire expression
Instagram helps people explore their own creative interests and self expression.
embrace imperfection
Instagram celebrates authentic, imperfect, human experiences.
Instagram expressive range:
Everything starts at core. Core defines how we visually show as a brand. Dailing down for functionality or partnerships and dialing up for cultural moments.
Dialed down
using less colors and focusing more on gradient and white.
Core
uses the brand's core 5 colors and core gradient.
Dialed up
introducing more of the brand's extended colors.
