2022
The problem:
Teens often feel the pressure to present only the most polished versions of their lives on social media. Instagram is now working to alleviate this pressure and make the platform more authentic.
brand strategy:
instagram is connecting people with every day creativity.
Design principles:
spark connection
Instagram builds products that bring people together and fosters relationships.
Inspire expression
Instagram helps people explore their own creative interests and self expression.
embrace imperfection
Instagram celebrates authentic, imperfect, human experiences.
Instagram expressive range:
we built an expressive specturm that allows the design system to flex between functional and culutral intiatives. Everything starts at core. Core defines how we up as a brand during our core consumer marketing.
Dailing it down allows for informational heavy assets to clearly communicate its purpose. this can also be used in partnership initiatives to ensure we do not outshine our partners.
dailing it up allows the brand to be more expressive to celebrate cultural moments and fully expressing our brand in special moments.
Dailing it down allows for informational heavy assets to clearly communicate its purpose. this can also be used in partnership initiatives to ensure we do not outshine our partners.
dailing it up allows the brand to be more expressive to celebrate cultural moments and fully expressing our brand in special moments.
Dialed down
using less colors and focusing more on gradient and white.
Core
uses the brand's core 5 colors and core gradient.
Dialed up
introducing more of the brand's extended colors.
motion defined by our users movements:
motion is inspired by how our users move through our app from post to stories creation.
instagram in real life activations:
the brand being activated in ooh and experiential.
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