2024
inspired by you:
with looped scripts, expressive forms, and diverse characters - the 3d typography mirrors the playfulness and creativity of the very people who uses the platform.
Design
principles:
principles:
hand drawn gestures
the continuous and connecting strokes are to pay tribute to the human script.
showcasing loops
loops are the by product of how the typography mimics the human script.
Depth & readibility
the typography has the depth that ensures it can be read over any surfaces.
optically balanced
how the scripts overlay each other has to be optically balanced.
in app:
in collaboration with our 3d artist, manuel rosner, and the instagram product team, we have concept an idea to have our first low lift 3d touchpoint as a 3d days of the week sticker.
marketing:
for our instagram campaign, we have used the instagram sans 3d typography as key visual and highlighted phrase throughout the digital out of the home in NYc, denver, and los angeles.
