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client: Louis Chong
role: Lead Brand Designer
year: 2018
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Brand Design
Brand Book
Brand System
Art Direction

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project info:

People are connected through music everyday through social interactions such as music festivals and concerts or digitally through music streaming platforms. The musical riffs steadily merge at a focal point where the riffs get tighter in a circular motion to represent the brand connection to music and audiences.

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team↴
Brand Strategy - Louis Chong
Copywriter - Alvin Dharmawan
Art Director - Elvis Dinh