the wav cartel

client: Louis Chong
role: Lead Brand Designer
year: 2018


Brand Design
Brand Book
Brand System
Art Direction

project info:

People are connected through music everyday through social interactions such as music festivals and concerts or digitally through music streaming platforms. The musical riffs steadily merge at a focal point where the riffs get tighter in a circular motion to represent the brand connection to music and audiences.

Brand Strategy - Louis Chong
Copywriter - Alvin Dharmawan
Art Director - Elvis Dinh